birth the citruses...neroli, pink grapefruit, blood orange
breath the green notes...fig, grass, sage, mint
north the florals...tuberose, jasmine, rose, geranium
known the woods...pinon pine, ho wood, cedar, ood
found the spice trade...ginger, cinnamon, clove, peppercorn
ideas is a fragrance born from an exhibit in 2016 at somarts in san francisco,
california in collaboration with illustrator and painter owen brown and poet emily wolahan,
exploring the concept of ideasthesia.
“how do ideas feel?” this is the question driving danko nikolic, the neuroscientist famous for theorizing “ideasthesia” - the notion that thoughts and sensations are interconnected and interdependent - sights, sounds, and smells are not simply interpreted by the brain;
rather, the ways in which we experience these stimuli are informed by our understanding of the world. Examples of ideasthesia are jimi hendrix rumored to have seen the color purple
when hearing the opening chord of his most famous song, vincent van gogh who saw the sound of violins, pianos, and organs in the brushstrokes of his contemporaries; and charles beaudelaire who inspired a generation of poets by exalting the interplay of "perfumes, sounds and colors" as a mystical experience in his iconic poem correspondences.
mikmoi created five accord perfumes and blended them in equal parts to create Ideas a sixth fragrance that stands on its own to embody ideasthesia.
Ideas birth, breath, north, known and found
50mL spray $108. 5mL mini $30.
eau de parfum concentration.